Marine Le Pen has proposed to change the name of her far-right party from Front National to Rassemblement National (National Rally).
The rebranding follows a disappointing performance in last year’s presidential election, when Le Pen placed a distant second with 34 percent support to Emmanuel Macron’s 66 percent.
“Originally, we were a protest party,” Le Pen told delegates in the northern French town of Lille on Sunday. ”There must be no doubt in the eyes of all that we are now a governing party.”
To accomplish that, the Front must change more than its name; it must change its beliefs.
I argued after the 2017 election that the Front stood most to gain from becoming a socially, as opposed to a national, conservative party. With the defection of center-right, pro-market Republicans to Macron, there is even more of a vacuum on what in American terms could be called the “Christian right”.
But Republicans know it. They have made Laurent Wauquiez their leader, a social conservative and hardliner on immigration, in order to woo those same voters. If the Republicans turn into Front-lite, does is still make sense for the Front to become Republicans+?
Somebody who is definitively not helping: Steve Bannon, the far-right American firebrand who this weekend urged the Front to wear accusations of racism and xenophobia as a “badge of honor”. Read more “Le Pen Unveils New Name, Trump Toes NRA Line”